Media

Head of Department: Mrs R Jones
Subject: Media Studies

Year 9
Autumn First Half Representation of Celebrity in Print Media:
Key concepts, theories,  ideas and skills:
- Denotation and connotation
- Genre
- Conventions of celebrity magazines
- Stereotypes
- Uses and Gratification
- Mock-ups
Autumn Second Half Music Industry:
Key concepts, theories,  ideas and skills:
- Institutional structure
- Independent record labels
- Mainstream record labels
- Hybrid genre
- Conventions of website
- Two-step flow
Spring First Half Representation and audiences of TV Crime Drama:
Key concepts, theories,  ideas and skills:
- Todorov Narrative Structure Theory
- Propps Character Types
- Stereotypes and archetypes
- Uses and Gratification
- Storyboarding
Spring Second Half Practical Production and Advertising:
Key concepts, theories,  ideas and skills:
- Audience readings
- Persuasive techniques
- Camera skills
- Editing
- Evaluative skills
Summer First Half Disney:
Key concepts, theories,  ideas and skills:
- Institutional power
- Synergy
- Hypodermic Syringe Model
- Promotion and marketing
Summer Second Half Key Concepts and Action Films:
Key concepts, theories,  ideas and skills:
-            Binary opposites
-             Male Gaze, McRobbie,
-             Alvorado’s theory on ethnicity
- Review of sub genre
- Review Uses and Gratification
- Review Hybrid genre
Text Book/s: N/A 
Assessment/exams:
Representation of Celebrity in Print Media:
-Write a comparative analysis of how a celebrity is represented in different print media.
-Plan mock up and final front cover for celebrity magazine.

Music Industry:
- Group task of inventing record label.
- Design homepage for a new band.

Representation and audiences of TV Crime Drama:
- Write a pitch for a new TV Crime Drama.
-Create a storyboard for the trailer of a new TV Crime Drama.

Practical Production and Advertising:
-Group production of a TV advert. 
-Evaluate production.

Disney:
- Create a piece of merchandise for a Disney film.
- Write an essay on the power of Disney.

Key Concepts and Action Films:
-Exam on ALL media concepts and theories
Subject: Media Studies

Year 10
Autumn First Half Introduction: Initial Assessment
Introduction of key concepts:
- Media Language: Forms and Conventions
- Institutions
- Audience
- Representation
Autumn Second Half Assignment 1: Introduction to Media
Introduction to analysis and interpretation to media text, comic books. Development of media language.

- 500 word analysis of TWO front pages (AO2 10 marks)
- Pre-production task - Design ONE front cover (AO3 5 marks)
Spring First Half Assignment 1 continued
Spring Second Half Assignment 2: Cross-Media Study
Consider how different media platforms are used and how the relationship between different forms influences the nature of the product.

- 1,000 word analysis and comparison of TWO promotional methods. (AO2 10 marks)
- Research and planning task: A mock up of promotional material. (AO3 10 marks)
Summer First Half Assignment 2 continued
Summer Second Half Assignment 3: Practical Production and Evaluation
A practical production that addresses all key concepts from conception to realisation.
- 12 pages of research and planning (AO3 15 marks)
- Finished Practical Production (AO4 20 marks)
- 700- 800 word evaluation (AO4 10 marks)
Text Book/s:
AQA Media Studies GCSE
Nelson Thomas
ISBN 978-1-4085-0411-6

Assessment/exams:
See above


Subject: Media Studies

Year 11
Autumn First Half Assignment 3: Practical Production and Evaluation
A practical production that addresses all key concepts from conception to realisation.
- 12 pages of research and planning (AO3 15 marks)
- Finished Practical Production (AO4 20 marks)
- 700- 800 word evaluation (AO4 10 marks)

Autumn Second Half Continued
Spring First Half Continued
Spring Second Half Exam: Investigating the Media
Develop critical understanding of the role of the mass media within society.

Brief released FOUR WEEKS prior to exam date.

- Consider aspects of style and presentation
- Codes and conventions
- Bias and representation of people and places
- Awareness of new technologies
- Debates and audience theory
- Creative flair and imagination
Summer First Half Continued
Summer Second Half Continued
Text Book/s:
AQA Media Studies GCSE
Nelson Thomas
ISBN 978-1-4085-0411-6
Assessment/exams:
Exam Topic: TV News



Subject: Film Studies

Year 10
Autumn First Half Introduction: Initial Assessment
Introduction of key concepts:
- Film Language
- Film Organisations
- Film Audiences 
Autumn Second Half Assignment 1: Film Exploration 
Students choose a film and research the production, distribution and exhibition of that film. They then go on to explore the way two micro elements of film language create meaning.

- 350-500 word Industry Research (AO1 10 marks)
- 350 - 700 word Analysis of mirco elements in a short sequence of a film (AO2 20 marks)
Spring First Half Assignment 1 continued
Spring Second Half Assignment 2: Film Production
Students make their own film and explore all stages of production. They then evaluate their finished piece.

- Pitch (AO1 10 marks)
- Preproduction (AO3 20 marks)
- Production (AO4 30 marks)
- 350 - 500 word evaluative analysis of production (AO2 10 marks)
Summer First Half Assignment 2 continued
Summer Second Half Assignment 2 continued
Text Book/s:
WJEC GCSE Film Studies
Illuminate Publishing
ISBN 9781908682208

Assessment/exams:
See above

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